Case Study · Multi-Channel Selling
Running 4 stores felt like 4 jobs — until Alex deployed Percy
Alex Thornton sells outdoor gear on Shopify, Amazon, Etsy, and eBay — doing $2.1M/year combined. Managing four platforms was a full-time job on its own: four dashboards, four logins, four sets of rules. Alex was spending 3 hours a day just keeping the plates spinning.
Alex's daily juggle — before
Process orders, update descriptions, adjust pricing — 45 min
Respond to buyer messages, check FBA inventory, win Buy Box — 40 min
Update listings, reply to convos, renew expired items — 50 min
Relist ended auctions, adjust shipping rules, handle returns — 45 min
4 platforms · 3 hours · Every. Single. Day.
Alex's day — with Percy
All 4 channels in one queue, processed automatically as they arrive
One count, synced everywhere in real-time. Zero oversells.
All customer conversations in a single inbox. 82% auto-handled.
Rules set once, applied per marketplace automatically.
1 dashboard · 15 minutes · Done.
Alex's story
"I felt like I was running 4 separate businesses"
"The problem isn't any single platform," Alex says. "Each one is fine on its own. The problem is the space between them — the gaps where data gets lost, duplicated, or contradicted. I was spending my entire morning context-switching between four different interfaces, copying data from one to another, and praying the numbers matched. They never did."
Percy created a single operational layer across all four channels. Orders from Shopify, Amazon, Etsy, and eBay flow into one queue and get processed automatically. Inventory is maintained as a single number that updates everywhere simultaneously. Customer messages from every marketplace land in one inbox.
"The time savings were dramatic — 3 hours a day down to 15 minutes — but honestly that's not even the biggest change," Alex says. "The biggest change is cognitive. I went from managing four businesses to running one. I can think about strategy now instead of just keeping plates spinning."
Last quarter, Alex expanded to a fifth channel (TikTok Shop) without adding a single minute to the daily routine. Percy just absorbed it. "That would have been impossible before. Adding another channel meant adding another hour to my day. Now it's just another tab in Percy."
Results
unified dashboard
daily management (was 3h)
missed orders or oversells
Juggling multiple platforms?
Alex went from 3 hours of daily platform management to 15 minutes — and added a 5th channel without breaking a sweat.
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